Social media allows people to access information instantly and opens more lines of communications, but what happens when you are trying to keep up with all of the popular social media “toys” – Facebook, Twitter, YouTube, Yahoo, Skype, etc. These sites allow people to communicate via chat messages, IM, or tweets.
An article on USA Today shows that corporate users receive around 110 messages in a day (in 2010) and there are 110 million tweets a day (says Twitter). From the overload of messages, Researcher Basex says the “unnecessary interruptions” cost over 600 billion dollars in business productivity losses.
Websites like Facebook, Google, and Yahoo recognize this “communication overkill” so they are trying to figure out ways to put them at ease so they don’t lose users to competitors. Facebook seems like a site purely for “social” use or a more private social networking site to chat with friends. Twitter seems less about chatting and more about tweeting short bits of information. Google lets you e-mail, IM and connect with your other sites.
Because social networking sites are so different and serve different purposes, I don’t believe there is an overload of information that makes it too difficult to process, I think that people are relying too much on websites that “personalize” information. I think that the whole point of social media is for social networking and business marketing purposes. The Internet offers us these services and how we use them is completely in our own hands.
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